07/15/2025 09:30 am
AI and the Next Era of Customer Experience
Amman
Unleashing AI to revolutionize customer experience across Jordan — smarter, faster, bolder.
Discover how AI is revolutionizing customer experience in Jordan. At our seminar in Amman, industry leaders and innovators will explore bold strategies and cutting-edge technologies driving CX transformation across the region. Join us to connect, collaborate, and lead the future of intelligent customer engagement.
The Ritz Carlton, Amman
The Ritz-Carlton, Amman, 5th circle Amman, Zahran Street, Amman, Jordan
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Agenda
Tuesday, 15 July 2025
09:30 am – 10:00 am
Welcome and Registration
Greetings and Welcome Coffee
10:00 am – 10:10 am
Welcome Session
Presented by, Ibrahim Tawalbeh, Vice President, Fourth Dimension Systems
10:10 am – 10:20 am
Keynote Address: Patron of the Conference
His Excellency Eng. Sami Smeirat, Minister of Digital Economy and Entrepreneurship of Jordan
10:20 am – 10:35 am
Opening Key Note: Transforming Jordan's Future: AI, Custome Experience, and Empowering the Next Generation
Presented by Jafar Harb, Country Sales Leader, Saudi Arabia, Bahrain & Jordan, Genesys
10:35 am – 10:55 am
Jordan's National AI Strategy
Presented by Lama Arabiat, Director of Artificial Intelligence and Advanced Technologies, Ministry of Digital Economy & Entrepreneurship
10:55 am – 11:15 am
AI from Automation to Orchestration
Presented by Ahmed Zaghmouri, Channel Sales Director, Genesys
11:15 am – 11:35 am
AI in the Experience Economy
Ahmad Sidawi, Country Manager, Saudi Arabia, Bahrain & Jordan, Genesys
11:35 am – 11:55 am
Supercharging Genesys with AWS AI: The Future of Intelligent Customer Experience
Bana Qatarneh, Sr. ISV Partner Manager, Middle East, Türkiye & Africa, Amazon Web Services (AWS)
11:55 am – 12:15 pm
Coffee Break
12:15 pm – 12:35 pm
Genesys Cloud CX Overview
Hussain Dibas, Principal Solution Consultant, Genesys
12:35 pm – 01:05 pm
Panel: Customer Success Journey
Moderator: Ibrahim Tawalbeh, Vice President Strategy, Business Development & Sales, Fourth Dimension Systems Company
01:05 pm – 01:50 pm
Genesys Cloud CX Journey
Hussain Dibas, Principal Solution Consultant, Genesys
Mohammed Ali, Head of CX & Presales Manager, Fourth Dimension Systems Company
01:50 pm – 02:15 pm
Closing Remarks
02:15 pm – 03:45 pm
Lunch & Networking
Speakers
H.E. Sami Smeirat
Minister of Digital Economy and Entrepreneurship of Jordan
Jafar Harb
Country Sales Leader, Saudi Arabia, Bahrain & Jordan, Genesys
Ibrahim Tawalbeh
Vice President, Fourth Dimension Systems
Eng.Lama Arabiat
Director of Artificial Intelligence & Advanced Technologies, Ai - Ministry of Digital Economy and Entrepreneurship
Ahmed Zaghmouri
Channel Sales Director Genesys
Bana Qatarneh
Sr. Partner Manager – Middle East, North Africa & Turkey. AWS
Hussein Dibas
Principal Solution Consultant, Genesys
Mohammed Ali
Head of CX & Presales Manager, Fourth Dimension Systems Company
Ahmad Sidawi
Country Manager, Saudi Arabia, Bahrain & Jordan, Genesys
Partners
