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Monday-Friday, 8 a.m.-6 p.m. Pacific.
US: 441276457000
International: +1 650 466-1100
Fax: +1 650 466-1260
19 Chartley Avenue, London, England, NW2 7QY
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Dividing a market into distinct groups of buyers with different needs, characteristics or behaviors who might require separate products or marketing approaches. Leading companies now use artificial intelligence (AI)-powered insights to segment their customers based on their behavior and surface cross-channel histories of their interactions. With these insights, these industry leaders can increase satisfaction and loyalty by showing how deeply they know the customer, predicting intent, delivering precisely-timed actions and more.
