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Monday-Friday, 8 a.m.-6 p.m. Pacific.
US: 441276457000
International: +1 650 466-1100
Fax: +1 650 466-1260
19 Chartley Avenue, London, England, NW2 7QY
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Predictive analytics in customer experience (CX) involves using historical data and AI-powered machine learning algorithms to predict future customer behaviors, needs and outcomes. This applies both to your customer base as a whole, as well as individuals based on their own past actions. This allows businesses to be proactive in addressing customer concerns and optimizing their journeys.
