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Monday-Friday, 8 a.m.-6 p.m. Pacific.
US: 441276457000
International: +1 650 466-1100
Fax: +1 650 466-1260
19 Chartley Avenue, London, England, NW2 7QY
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Journey mapping visually breaks down each step a customer takes in interacting with a brand. It highlights key touchpoints such as product discovery, signup, purchase and support, along with the emotions, motivations and obstacles customers experience. This helps businesses pinpoint points of friction, identify moments to add value and ensure consistency across channels. With the insights from journey mapping, teams can coordinate improvements, resulting in a smoother, more satisfying experience that aligns with customer expectations.
